Universal’s “Wicked,” the highly anticipated adaptation of the hit Broadway musical, has soared to box office success, defying the odds and setting new records for the genre. The film, directed by Jon M. Chu, debuted with an estimated $114 million domestically, marking the biggest opening weekend ever for a Broadway adaptation.
This resounding victory is a significant win for Universal, which faced a major setback with the 2019 box office flop of “Cats.” The studio’s commitment to “Wicked,” however, has paid off, with the film exceeding expectations and proving the enduring appeal of well-executed movie musicals.
“Wicked” has not only shattered domestic records but also achieved impressive international success, with a global opening weekend of $164 million. This marks the largest worldwide debut for a Broadway musical adaptation, surpassing even “Les Misérables.”
The film’s success can be attributed to several factors, including its beloved source material, a talented cast led by Cynthia Erivo and Ariana Grande, and a strong marketing campaign. However, industry experts also point to Universal’s strategic approach and meticulous planning as key contributors to the film’s triumph.
“With ‘Wicked,’ Universal created the blueprint on how to grab $100 million-plus worth of opening weekend box office for this notoriously fickle movie genre,” said Comscore analyst Paul Dergarabedian. He emphasized the thoughtful and strategic approach taken by Universal, suggesting that replicating this success will require careful planning and execution.
“Wicked” tells the untold story of the witches of Oz, exploring the origins of Glinda the Good and the Wicked Witch of the West. The film, which adapts the first act of the Broadway musical, is the first of two planned installments, with the sequel set to release in November 2025.
Universal’s substantial investment in the “Wicked” franchise, with a combined production and marketing budget exceeding $450 million for both films, has been validated by the film’s strong opening weekend performance. Critical acclaim and positive word-of-mouth suggest that “Wicked” has the potential to maintain its momentum throughout the holiday season and beyond.
The film’s success has also reignited interest in movie musicals, demonstrating that the genre can thrive when executed with creativity, vision, and a deep understanding of the source material. “Wicked” has set a new standard for Broadway adaptations, paving the way for future successes in this challenging but rewarding genre.
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