Netflix has announced price increases across multiple countries following a substantial growth of nearly 19 million subscribers in late 2024. The streaming service plans to implement higher subscription costs in the United States, Canada, Argentina, and Portugal, while remaining silent about potential UK price changes.
In the US market, the standard ad-free subscription will increase to $17.99 monthly from $15.49, while the ad-supported tier will rise by one dollar to $7.99. The company’s last US price adjustment occurred in October 2023, which coincided with UK price modifications for certain plans.
The streaming giant justified the price increases, stating, “We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”
The subscriber growth, which significantly exceeded expectations of 9.6 million new members between October and December, brought Netflix’s total subscriber base above 300 million. This marks the company’s final quarterly subscriber growth report, as it shifts to announcing membership figures only when reaching significant milestones.
The impressive growth was driven by popular content including the second season of South Korean drama Squid Game and sports events such as the Jake Paul versus Mike Tyson boxing match. The platform also streamed NFL games on Christmas Day and has secured future broadcasting rights for WWE wrestling and the FIFA Women’s World Cup in 2027 and 2031.
Technology analyst Paolo Pescatore from PP Foresight noted that Netflix “is now flexing its muscles by adjusting prices given its far stronger and diversified programming slate compared to rivals.”
The company’s financial performance reflected this strength, with net profit doubling to $1.8 billion compared to the same period last year, while sales increased from $8.8 billion to $10.2 billion.
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Netflix Shocks Fans With Price Hike After Record Breaking Growth
Netflix has announced price increases across multiple countries following a substantial growth of nearly 19 million subscribers in late 2024. The streaming service plans to implement higher subscription costs in the United States, Canada, Argentina, and Portugal, while remaining silent about potential UK price changes. In the US market, the standard ad-free subscription will increase to $17.99 monthly from $15.49, while the ad-supported tier will rise by one dollar to $7.99. The company's last US price adjustment occurred in October 2023, which coincided with UK price modifications for certain plans. The streaming giant justified the price increases, stating, "We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix." The subscriber growth, which significantly exceeded expectations of 9.6 million new members between October and December, brought Netflix's total subscriber base above […]
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